Fundraising is hard because giving is a human-centered, emotional and personal experience. It requires meaningful experiences to build connections, right? Well, online fundraising is no exception to these principles. Sadly, 60% of online fundraising campaigns fail because fundraisers have little knowledge on how to engage with online donors.
Donor Experience Design (DXD) will teach you from start to finish how to create these meaningful experiences to help engage online donors and turn online fundraising struggles into wins. In a hyperconnected world there is an urgent need to acquire the skills demanded by the 21st century. Not because there are people coming behind you, but because there are already many people ahead of you.
REQUIREMENTS
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No requirements! Just motivation and an open mind to see and do things differently to make an impact in the world.
Learn by doing. Design and prototype meaningful donor experiences, and then implement them in real life using PixGift for free.
Overcome low participation by mastering online donor engagement skills.
Understand the principles of digital fundraising; learn tactics, techniques, and strategies.
Rise above the noise by learning to see and do things that others don’t see or do.
Expand your capacity through volunteers and board members using project-based fundraisers.
Use friend-raisers to build community.
Understand the real role of online fundraising in the overall fundraising efforts.
WHAT YOU'LL LEARN
DESCRIPTION
CONTENT AND OVERVIEW
This course begins with an introduction to the framework of design thinking as a methodology that promotes innovation and creativity, regardless of what industry you work in.
Learn by creating the foundation that generates first time donors that translate into a sustainable model in the future.
Take control of your fundraising campaign, regardless of your previous experience, by seeing the world the way your donors do.
In DXD, Adriana gives you a suite of tools to develop a donor-centered approach through the five steps of design thinking methodology. In each step you will discover creative ideas, define your prototype for fundraising campaign, and then implement the learned concepts in real circumstances with a purposeful software. By pushing yourself through the five steps of design thinking you will be able to overcome the struggles of low donor engagement and use online fundraising in an effective way.
Each video and lecture help you to build a stronger donor engagement strategy so you can make your work more valuable, attracting and retaining donors.
This program is the result of gathering the collective knowledge of our clients, donors and the observations of PixGift.
The Donor Experience Design and Creative Online Fundraising training is broken down in 3 phases:
Receive training and educational material in Donor Experience Design and Creative Online Fundraising.
Plan an online fundraiser for a nonprofit of choice with expert-led guidance.
Implement and lead the online fundraiser for your chosen nonprofit using our technology for FREE.
Throughout the course, you'll have the opportunity to forge a path you can easily follow. You'll get as much out of this course as you choose to put into it.
By the end of this course, you'll know what you need to do to pave your way towards a more effective online fundraising campaign.
Whether you're currently raising funds successfully or you're stuck in figuring out how to improve your job, Adriana shows you what it takes to be a designer of meaningful donor experiences.
